The Narrative:

The pandemic’s devastating impact has challenged retail businesses to pivot and explore new retail and PR strategies within the virtual realm. This has led Lancôme to explore the creation of an immersive retail online experience, transitioning from a physical to digital environment.

The Strategy:

We conceptualised and developed Lancôme’s first-ever virtual 3D microsite, and spearheaded the PR and social media strategy surrounding the launch. One of the launch highlights involved working with a psychologist to develop a science-based Strength-Finder personality test for the brand. We gathered a community of 100 women to take the test prior to the launch. On launch day, they shared their test results, as well as stories of their strengths. The goal was to inspire others to live to their fortitudes, therefore creating a community of inspiring women to uplift and empower each other during trying times. Other highlights included celebrity appearances via livestream sessions and exclusive shopping deals.

The Outcome:

The campaign generated extensive and positive social media buzz. The success from the launch of the Lancôme Virtual Flagship store in Singapore garnered praise and positive feedback from Lancôme’s global team in Paris – saying that it was a project that set the global standard for all their future launches.


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