The Brief:
The JW Marriott Singapore South Beach needed a PR and Event agency to launch the hotel, work on its official launch party and create an experiential showcase of the NCO Club.
The Strategy:
For the launch event, we created a culinary journey through the property’s various dining concepts, with several performance highlights to entertain guests.
Separately, a media and KOL engagement strategy was developed to introduce the hotel’s offerings – rooms, facilities, restaurants, spa – in phases, and created compelling brand storytelling moments via a series of media preview, property walkthroughs, official ribbon cutting, staycations, tasting sessions, and spa sessions.
The Outcome:
The event was one of the most talked-about among the media, influencers, and high society, which generated and sustained much interest in the hotel and its offerings.