The Brief:
Garnier wanted to elevate its brand as the leader in sustainable skincare, spotlighting their commitment to creating formulations uniquely designed for Asian skin. To provide the authentic product education Garnier was looking for, we created a fully immersive academy experience, featuring talks, tours, and interactive experiments.
The Strategy:
We invited over 300 industry experts, beauty creators, and dermatologists from Southeast Asia and India to explore Garnier’s latest skincare innovations and sustainable formulations.
The event kicked off with a Welcome Dinner at Marguerite, the Michelin-starred restaurant at Gardens by the Bay. The following morning, guests gathered for a plenary session led by Andre Albarran, Senior VP of Emerging Markets, who shared Garnier’s expertise in Green Science and sustainable skincare. This was followed by an immersive campus tour, where attendees explored themed classrooms, engaged with skincare experts, and took part in hands-on experiments showcasing Garnier’s eco-conscious innovations.
The three-day event concluded with a special “graduation” celebration at ION Sky, where guests were treated to a musical performance by Benjamin Kheng.
The Outcome:
The campaign exceeded the client’s expectations for PR value and total reach across social media, print, and online coverage.