The Brief:

Marquee, one of the longest-running nightclubs in New York, was opening their first-ever Asian location at Marina Bay Sands. They wanted to work with an agency who could curate the right guest list, drum up both media and public anticipation, and oversee celebrity management for their guest DJs.

The Strategy:

We strategised media angles with the client, and also publicised the special performance by American rapper A$AP Rocky. For the guest list, we sent out invitations to the key influencers and celebrities of the region.

The Outcome:

The launch party was fully subscribed with the right party crowd. We garnered significant media and public interest in the nightclub and the special guest performer, leading to coverage on the front page of Life! in Singapore’s leading English language daily as well as other publications.

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