The Brief:
Gusto was appointed to manage the OCBC Emerging Enterprise Award which celebrates Singapore’s most promising young businesses across four consecutive years, including during the challenging COVID-19 period.
The Strategy:
Deliver a seamless and adaptable programme across physical, virtual, and hybrid formats, while maintaining the award’s stature and relevance. Gusto developed the event’s key visuals and set design, managed participant and winner communications, and coordinated photography and media coverage to ensure timely visibility in The Straits Times and other major outlets.
The Outcome:
The awards continued to shine as a benchmark for innovation and resilience within Singapore’s SME landscape. Gusto’s consistent execution upheld the programme’s prestige, fostering national recognition for emerging enterprises even amid uncertainty.