The Brief:
Gusto was engaged to curate and deliver a two-day regional event for L’Oréal Travel Retail APAC in Singapore, bringing together teams from across the region to celebrate a year of growth and align on future ambitions.
The Strategy:
Create a dynamic blend of business and cultural experiences designed to inspire connection, recognition, and forward-thinking. The programme featured strategic meetings, a beachside welcome dinner at Sentosa FOC, a curated visit to the ArtScience Museum, and a gala celebration at the historic Pasir Panjang Power Station.
The Outcome:
The event strengthened regional unity, celebrated collective achievements, and set a confident tone for the year ahead, reinforcing L’Oréal’s leadership and culture within the global travel retail landscape. Gusto’s innovative, engaging, and fresh ideas played a key role in making the event a success, contributing to its energy, impact, and overall resonance with attendees.