The Narrative:
We were engaged to create a live space would effectively showcase the YSL Beauty Hotel concept that successfully toured the major cities around the world such as Seoul, Shanghai, Tokyo, Hong Kong, New York, and London.
The Strategy:
From themed room decked up with neon lights in the shape of the YSL logo, to interactive games, photo booths, and makeup counters that offer customization, to a secret bedroom where you can “express your wildest fantasies”, and an All Hours lounge with plush furnishings, we saw an opportunity to transform an underground club into a fantasy destination where guests could explore the Insta-worthy offerings from YSL Beauty.
The Outcome:
The effort that went into producing and executing this event created a lot of buzz and traction from the media, KOLs, influencers, and the public.
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Marketing & Brand Strategy