The Narrative:
We had the opportunity to launch Violet Oon’s biggest restaurant yet at Singapore’s highly-anticipated destination, Jewel Changi Airport, in 2019. The restaurant’s distinctive and much-beloved cuisine could now be savoured by jet-setting travellers and local guests alike. The 3,800 square feet restaurant is an elegant homage to the best of what Singapore has to offer in terms of concept, food, ambience, and design. It elevates the Violet Oon Singapore experience with its touch of artistry and the great deal of attention paid to every aspect of one’s dining experience.
The Strategy:
To garner maximum coverage and drive positive buzz, we organised intimate media and influencer tasting sessions, supported by interviews with the CEO and brand stories.
The Outcome:
The campaign successfully generated excellent coverage for the opening activities, giving the new restaurant a tremendous boost.
Related
Marketing & Brand Strategy