The Narrative:
We were engaged by the brand to launch their new Tiffany T1 collection – a reiteration of their emblematic line – with the goal of generating awareness and brand affinity through the medium of storytelling.
The Strategy:
We conceptualised an empowering two-pronged campaign centred around the core values of the brand to build a community of female role models and key opinion leaders from different industries. For the Tiffany T1 social media campaign, these women shared intimate stories of their challenges and growth, and how they embodied these Tiffany traits in the hopes of inspiring others. We also organised a series of “T Time” Instagram Live sessions with industry professionals at the Tiffany & Co. boutique
The Outcome:
Through our curated list of key opinion leaders, our campaign strengthened and expanded the brand’s appeal beyond the pool of traditional influencers which generated buzz about the brand and the Tiffany T1 collection.
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Marketing & Brand Strategy