The Narrative:
Samsung launched the premium foldable category, offering revolutionary smartphones that are targeted at the busy executives on-the-go.
The Strategy:
We designed a thought leadership campaign – Unfolding the Future – that would appeal to a larger audience of thought leaders and busy executives. The campaign consisted of panel discussions and webinars featuring game changers and business leaders. We also created engaging content with Gen T KOLs who demonstrated the usability of the phones and partnered with like-minded brand partners to create unique experiences.
The Outcome:
All of these efforts resulted in greater awareness of the Galaxy Z Fold 5G and Galaxy Z Flip 5G.
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Marketing & Brand Strategy