The Narrative:

We were appointed to conceptualise, produce and manage the launch of the new Mercedes-Benz CLS, the third generation of the original. The key objectives of the event were to generate awareness, interest, desirability, and consideration for the car.

The Strategy:

We unveiled the new car with a light and music extravaganza that accentuated its sensual yet dynamic design. The night opened with a mysterious ambience marked by light and sound effects, using a mesh screen to display a wide array of graphical content, creating anticipation of what is to come. The outstanding audio and visual engineering played an important role in delivering an engaging show.

The Outcome:

The event was well-received by our guests, who loved the impressive set up and use of the space at the Wine Vault. The launch event was able to fulfil the bold and exclusive direction of the new Mercedes-Benz CLS through the ambience, event space, and an immersive light show.


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