The Brief:
Mercedes-Benz wanted an event agency that could conceptualise, execute and celebrate the launch of the new Mercedes-Benz CLS, the third generation of the original. The key objectives of the event were to generate awareness, interest, desirability, and consideration for the car.
The Strategy:
We unveiled the new car with a light and music extravaganza that accentuated its design. Particular attention was paid to the audio and visual engineering to deliver an engaging show.
The Outcome:
The event was well-received by guests, who loved the impressive set up and use of the space at the venue. The launch event was able to fulfil the bold and exclusive direction of the new Mercedes-Benz CLS through the ambience, event space, and an immersive light show.