The Narrative:
As the appointed PR agency in Singapore for the past 5 years, we are instrumental in generating excitement and talkability around the brand’s seasonal collections and collaborations.
The Strategy:
Throughout the years, we have forged meaningful and longstanding relationships with a community of like-minded influencers and celebrities through various seeding campaigns.
The Outcome:
With effective brand associations, we have maintained the brand’s luxury appeal in the Singapore market, successfully establishing Longchamp locally as a desirable brand that is young, fun and contemporary.
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Marketing & Brand Strategy