The Narrative:
The 10th Anniversary of ION Orchard deserved a celebration event that was worthy of this iconic venue.
The Strategy:
We conceptualised a truly elevated event that kicked off with an exclusive gala dinner at Salt Grill – featuring a watch and jewellery fashion installation as well as a performance by violinist, Josh Kua. Bandaloop, the world-renowned pioneers in vertical art and performance, were brought in to present their first showcase high above ground at level 55 in conjunction with the gala dinner. An exclusive showcase was specially designed and customised to ION Orchard’s iconic façade for the VIP & Media preview day which was later opened for the public.
The Outcome:
It was a successful celebration that was well-received by guests, the public, and ION Orchard alike, especially the performance by Bandaloop, which received many accolades and generated maximum media buzz.
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