The Narrative:
Iconic French jeweller Chaumet opened in 2009 at ION Orchard, marking their first flagship boutique in Southeast Asia, followed by a second boutique at Marina Bay Sands. With its market entry, Chaumet aims to establish visibility and credibility in Singapore, which would springboard their business in the rest of the region.
The Strategy:
We spearhead PR, Social Media and Influencer campaigns to raise awareness and drive traffic to the boutiques. Consistent features on new collections, product placement and strategic partnerships ensured a raised profile for the brand and establish their leadership in the jewellery industry.
The Outcome:
The Chaumet brand profile was greatly elevated, laying the foundation for the brand’s regional expansion plans.
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Marketing & Brand Strategy