The Narrative:
For the first time in Southeast Asia, Cartier presented the exclusive Clash de Cartier Studio in Singapore. The Maison recreated an experiential pop-up with an unconventional and immersive space with multiple interaction points. Cartier needed to ensure that all registration slots across three days were booked up.
The Strategy:
We spearheaded the PR, Influencer Marketing, Celebrity and Guest Invitation management with special Korean celebrity appearance by Ji Chang Wook. The star-studded opening party generated lots of buzz and attention to the pop-up.
The Outcome:
As a result of all the publicity efforts, registration slots to visit the pop-up were fully booked even before the pop-up began.
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Marketing & Brand Strategy