The Narrative:
To generate consistent talkability and buzz surrounding Burberry’s seasonal collections, brand activations and key leather bag pushes throughout the years.
The Strategy:
Capitalising on our strong media and influencer relationships, we have managed to execute effective PR and influencer marketing strategies for all key launches. We have also been instrumental in supporting the local brand team with day-to-day tasks that include regional coordination of samples and reporting.
The Outcome:
Our efforts have successfully built and solidified our relationships between Burberry, influencers, and editors from Singapore’s top fashion and luxury titles.
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Marketing & Brand Strategy